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Effective Branding...What`s in a Name!
By Matthew Keegan


Logo Design
When it comes to choosing the right Logo Design a little help might be required. Plenty of thought needs to go into the Logo Design to make sure that you portray the right image. When you think about suitable types of Logo Design you`ll need to consider what image you want to portray to your customers.


Ask any marketing executive and they will tell you that a company`s name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let`s examine three case studies of branding involving companies that have merged and where the buyer kept the name of the company they bought or are considering purchasing.

In the late 1990s with bank mergers in full swing, United Jersey Bank was faced with a dilemma. Having started to oppen branches in neighboring states, the "United Jersey" part of their name was beginning to become a hindrance. Bank executives knew that the name would have to be changed in order to continue to grow, while at the same time continuing to avoid being merged out of existence. The solution? The bank purchased a small, local bank based in Summit, NJ named Summit Bank. Once the merger was completed United Jersey Bank was renamed Summit Bank. Unlike the United Jersey name with its New Jersey correlation, few people associated Summit with the town of Summit. Instead, United Jersey Bank capitalized on a very positive name, summit, and started to market themselves as the peak of all banks. The campaign was a success as the name change was well received by consumers.

Article by www.stadium-cups.com - Custom Printed Promotional Stadium Cups Logo Cups

In 2005, KMart purrchased Sears, Roebuck, and Company and the newly joined entity was renamed Sears Holdings. While it is much too early to tell if the decision to keep the Sears name is a success, most people have associated KMart with bankruptcy, run down stores, and as being a poor competitor to WalMart and Target. Sears, on the other hand, has pretty much put their woes behind them after forfeiting the spot as America`s top retailer a generation ago to WalMart, and after laying off 100,000 employees, and closing out their famous catalog business. Branding experts will tell you that both names carry plenty of baggage [the stores will keep the KMart and Sears names too] as some see the merger as only a temporary fix. Thus, the Sears name may not be enough to save the combined retailer.

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Many people in the UK, in fact as many as one in three UK taxpayers have paid too much tax! The Tax

Case Sealer
Not so long ago you were worried that your packing cases wouldn`t reach customers in one piece. They contain expensive goods and you were worried that they might come undone whilst they were in transit. As a manufacturer that produces a vast amount of products you couldn`t expect your team members to seal each and every carton by hand. It`d take staff ages and a backlog of boxes would be littered throughout your warehouse, as staff struggled to keep up with your output levels. This why you bought a Case Sealer a year or so ago and this mighty machine can cope with boxes of varying sizes. It has fully-automatic adjustable capabilities to deal with a variety of box heights and widths. The Case Sealer works on the top and the bottom of the box sealing perfectly with adhesive tape. This process is carried out in a smooth and accurate manner to ensure uniformity with every action. Built to last the Case Sealer benefits from a robust construction and it comes complete with a side safety mesh steel guard. Once they have been sealed with this extremely useful type of technology your cases and cartons are secure as they are transported to your customers.

For more information, news and articles see:
Case Sealer
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Corporate Public Relations
Flyer Printing
Clipboards
Earn Extra Income
Revit Families
Custom Shot Glasses
Locksmiths Nuneaton
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...bute greatly to portraying a professional reputation for that firm. The style of the acrylic signs can vary hugely in a number of different aspects. The signs can be created with different thicknesses...
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Grade Structure Review - Grade Structure Review
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Employees Pay - Employees Pay
...mpanies for a variety of reasons it could be for a new challenge or for better pay. Negotiations are often entered into when it comes to the employees pay and some people are better at negotiating th...
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Passport Holders - Passport Holders
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Refrigerated Trailer - Refrigerated Trailer
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Waterjet - Waterjet
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