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Trade Journals in Franchising
By Lance Winslow


Article by www.adhesivemats.com - Adhesive Mats - Tacky Mats - Sticky Mats - and Cleanroom Floor Mats for dirt control Adhesive Floor Mat


As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. They use to give away subscriptions to Successful Franchising on franchise web sites; unfortunately that magazine was unable to weather the storm. They stop publishing in October of 2001. Now we see a re-emergence of Franchise Times, who has hired a new salesman, who is going to all the franchisors and telling them to advertise.

Most franchisors have theories of where it is best to advertise. Most DO NOT advertise in such trade journals. A few do, mostly for brand name recognition, although in my opinion it is a total waste of money. Franchhisors who really care about their franchisees would spend the advertising dollars to get new franchisees in places that would help both getting new franchisees and helping their own franchisees get new customers; a much better way to advertise. I feel sorry for people like the sales man who called me trying to peddle these display ads and combat what must be an unending amount of rejection. I feel even more sorry for franchisees of any system whose franchisors blow money on any advertising, which does not help their franchisees. These costs are obviously passed on to new franchise buyers, who probably came to the franchisor?s site through a web site or from a referral from an existing franchisee where they bought a sandwich, did dry cleaning, got their hair cut or got taxes completed. We have found that this sort of advertising in places like Franchise Times has never worked for our company, we believe it is a waste of money, even worse than attending trade shows.

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Many people in the UK, in fact as many as one in three UK taxpayers have paid too much tax! Greer & Taylor LLP a respected and trusted accountancy service provider has just launched a new website The Taxation People which can be found at www.thetaxationpeople.com the new online tax refund service is dedicated to getting the maximum legal tax refunds for indviduals whatever the circumstances on a `No Win No Fee` basis The Taxation People offer a online service, with a simple and easy to follow process that will guide you along the way as you get the refund you are entitled to. In the `my account` section of their site you can track the progress of your refund application and ask questions using a secure service. I would urge you to check out www.thetaxationpeople.com, where you can enlist the help of the Bunting
Occasions just wouldn`t be the same without Bunting placed proudly on display. Can you imagine the Queen`s Coronation taking place and the streets of the UK being without Bunting in the 1950s? Colourful and cheerful, cheeky and highly decorative, your miniature flags can help to create the right atmosphere at any type of social setting. When parties are being held outdoors this type of decoration comes into its own. Village fetes and community hall functions will find a use for this durable type of product. PVC varieties are available to buy and they really are hardwearing and capable of overseeing many events in the future. Heavy duty and hard working you can order the Bunting with a choice of pennant sizes. When you want to wow the audience and create a delightful display try giving these great looking garlands a go. They`re sure to impress the crowds and can add a fun type of feature to many kinds of social settings. You could say that occasions just wouldn`t be the same if they didn`t have Bunting in attendance. It`s affordable, proves to be popular with the crowds and can brighten up both indoor and outdoor settings with a certain amount of style.

For more information, news and articles see:
Flags
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